TDWI Chapter Meeting - Minneapolis, MN
TDWI Chapter MeetingEnabling Business Success With Best Practices Data Management - Does your organization maximize the asset value of its data?

Blue Cross and Blue Shield of Kansas City's objective was to turn data into an asset that created a competitive advantage. The resulting solution incorporates data from 45+ sources and provides a single view of vast amounts of information. In addition, a center of excellence was formed that brought technology and business staff together into a single organization accountable for data governance, data stewardship, and program execution. The solution has enabled efforts that improve member health, enhance operations, and reduce medical and administrative costs. The quantified benefits made possible by this initiative fall into four primary categories - improved data management efficiency (cost avoidance), reduced medical costs, elimination of outsourced health management programs, and increased revenue through customer retention. A conservative estimate quantifies the results at a 332 percent return on investment over a six-year period, with the breakeven point at 20 months into the effort.